Exclusive Perks
Game Day Surprises
Whether you’re watching from home or packing into Rupp, game day hits different as a BBN United member. Enjoy surprise upgrades like courtside seats, football pre-game sideline access, or even the chance to meet Coach Pope — experiences that make every game unforgettable.
Exclusive Events
Membership means an open invitation to the moments every fan dreams of. Enjoy Fast Pass access at BBN United Fan Fest, autograph sessions with Kentucky Basketball, Lexus Club access during Blue-White, and exclusive tailgates with special guests. These events are built for the Big Blue faithful and only for BBN United members.
Limited-time Merch Box
Rep the Blue like never before. Members can receive up to four exclusive merch boxes each year, packed with limited-run Kentucky gear you won’t find anywhere else. Designed for true fans, delivered straight to your door.